LENDING
TREEE
LendingTree, LLC is an
online lending exchange, providing a marketplace that connects
consumers with lenders that compete for their business.
LendingTree is a web-based company (LendingTree.com),
operating a lead-generation business. A "lead" is a collection of
information about a consumer interested in getting a loan.
Lenders pay for these leads, and
LendingTree is a source for them. The prospective borrower fills out a
questionnaire on LendingTree.com detailing the loan request, property,
personal finances, and contact information.
They use this information to select the
lenders to whom the information is sold. Lenders prepare an offer to
the borrower based on the same information. LendingTreee
customers are the lenders and mortgage brokers who can afford to buy
these leads.
They pay LendingTree for mortgage-loan
leads to get this information on potential customers. These leads are
sold to the highest bidder depending how good the information and
credit standing is for each lead.
LendingTree has facilitated more than 20 million loan requests and
$152 billion in closed loan transactions. LendingTree provides access
to mortgages and refinance loans, home equity loans/lines of credit,
auto loans, personal loans, online high yield savings accounts, and
credit cards.
Launched in 1998 with headquarters in Charlotte, North Carolina,
LendingTree is part of IAC Financial Services and Real Estate, an
operating company of IAC (NASDAQ: IACI), which also owns or operates
LendingTree Loans, LendingTree Settlement Services, GetSmart,
RealEstate.com, Domania, and iNest Realty. |